Ditch traditional corporate branding to create a powerful, recognizable brand.
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. This is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Includes:
The Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider
The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters - because it creates a stronger bond with those who love you
Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
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Amazing must read
The author begins very well with some excellent quotes from Johnson in the 1700's about advertising, and is probably the best part of the book. It promises a lot from the first 10 minutes, but then goes absolutely nowhere with a collection of bland marketing theory backed up by very poor personal anecdotes. Ironically a book that is meant to talk about creating a great brand, leaves me with a very bitter taste. Absolutely destroying his own brand.
- Amazon Customer