Brand Thinking and Other Noble Pursuits

  • by Debbie Millman
  • Narrated by Nicole Vilencia
  • 10 hrs and 25 mins
  • Unabridged Audiobook

Publisher's Summary

Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.
We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

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Audible Editor Reviews

The very idea of branding, says author Debbie Millman, "demands disagreement". From the literal "branding" of cattle in Ancient Egypt on through the modern day bottled water craze, voice actress Nicole Valencia creates a brand of her own in this playful, insightful, and occasionally humorous performance. On one hand, brands may seem oppressive, corporative and bland: an omnipresent cultural force that robs people of their individuality. At the same time, brands can provide an outlet for new ideas and artistic expression, and in doing so play an integral role in how people forge their identities. Love them or hate them, brands infiltrate even the most mundane aspects of life. Millman's thorough exposé offers over 20 interviews with leading voices in design and marketing.

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Customer Reviews

Most Helpful

So poorly executed

This is so poorly executed as both a book and audio performance that I have cancelled my audible subscription.

There are multiple superfluous passages that serve no purpose or carry no meaningful content except to inflate the interviewees ego. The recording of a two sided interview is wooden, difficult to follow and performed by the same untrained voice actress.

extremely lazy and shoddy production. To me this is a real disappointment as the premise of book was enticing.
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- Eamonn O'Loughlin

Book Details

  • Release Date: 28-02-2013
  • Publisher: Audible Studios