Branding Basics for Small Business, 2nd Edition

  • by Maria Ross
  • Narrated by Maria Ross
  • 4 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them?
The secret is starting with a strong brand strategy, which goes far beyond a logo. Brand is your core promise, personality, and reason for being. Effective branding is not about how much money you spend but how clearly and consistently you communicate the right message through everything you do. This book reveals a simple 10-question process to build a strong brand strategy and bring it to life so you can:

Generate buzz and loyalty with the right customers, clients, or donors
Make smarter, more cost-effective marketing decisions
Stand out from the crowd and grow your business


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Customer Reviews

Most Helpful

Informative, to the point, worth your time

Informative, to the point, with lots of real-life examples and a dose of humour. Perfect for a small business owner or anyone who is interested in branding. Worth your time and money. Don't hesitate.
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- Chris G.

Book Details

  • Release Date: 24-04-2017
  • Publisher: Spoken Word Inc