Summary

Create a Potent Personal Brand Identity Online
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements.
They connect with people!
And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That's the essence of the brand called you.
Here's just some of what you'll find inside:


The hidden aspect that people rarely think of when it comes to personal branding
How to develop a fan-club mentality online
The importance of having a hook to hang your branding hat on
How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)
Branding lessons from Eric Clapton, Wayne Gretzky, and Rush Limbaugh
How to become your own “king of left-handed bowlers&”
Why Tim Ferris, Marie Forleo, and Danielle LaPorte have strong personal brands
How to make yourself the number one expert in your field
Why you need to create and use a BIS to cut through the clutter
Four ways to build trust and credibility online
How to describe who you are, what you do, and the unique way you do it in one simple sentence
The three types of names you can use online
The seven components of your Brand-Building Game Plan
Are you ready to create a potent brand identity online? Then buy now and get to it!
©2014 Bob Baker (P)2014 Bob Baker
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Regular price: £6.79

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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 14-09-16

Great tips to get going

Useful tips and an honest summary of what works and the common mistakes people make.

A well researched insight into branding online, the name that is used and how to get noticed.

A must read! Bob Baker is very easy to listen too so hope you enjoy the book as much as I did.

One more thing he also gives a brief insight into the other books he has written with tips from those too.

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4 out of 5 stars
By www.FASANO.co.uk on 03-01-15

Simple and straight forward

Even as a experienced marketeer i thought this book did worth buying. It helped to refresh and focus on things that sometimes we automatically ignored.

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Customer Reviews

Most Helpful
4 out of 5 stars
By Susan Coryell on 20-02-17

Good for a starting point

I genuinely connected with the author/narrator and immediately liked him. The content is more of an overview of the topic in my opinion but worth the price if you are just getting started. I will definitely purchase other books by him.

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1 of 1 people found this review helpful

5 out of 5 stars
By Luis on 10-09-17

An audiobook fulled with simple ideas that works.

I recommend it cause is simple and yet specific of what every person should know to succed

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