Branding in the Digital Age (Harvard Business Review)

  • by David C. Edelman
  • Narrated by Todd Mundt
  • 0 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.This article was first published in the December 2010 issue of Harvard Business Review.

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Customer Reviews

Most Helpful

A Great listen in 30 minutes

although the article was exceptionally well read it was difficult to grasp some concepts as someone new to this area of business.

I will listen to it again
Read full review

- Fernando Rose

a must read for digital marketers

Valuable insights
Just the right length to hold attention and mean that I immediately replayed to ensure I missed nothing
Read full review

- enmac

Book Details

  • Release Date: 03-03-2015
  • Publisher: Harvard Business School