Branding in the Digital Age (Harvard Business Review)

  • by David C. Edelman
  • Narrated by Todd Mundt
  • 0 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.This article was first published in the December 2010 issue of Harvard Business Review.


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Customer Reviews

Most Helpful

a must read for digital marketers

Valuable insights
Just the right length to hold attention and mean that I immediately replayed to ensure I missed nothing
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- enmac

Book Details

  • Release Date: 03-03-2015
  • Publisher: Harvard Business School