Brewing Up a Business

  • by Sam Calagione
  • Narrated by Kris Koscheski
  • 11 hrs and 31 mins
  • Unabridged Audiobook

Publisher's Summary

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery....
Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries.
In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

Updated to offer a more complete look at what it takes to keep a small business booming
An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
Shows how to use social media to reach new customers and grow a business
For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.


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Customer Reviews

Most Helpful

Excellent book about the beer business

Excellent book about the beer business. Sam has a great view on life. His approach is very down to Earth but with a strong business twist. Lots of great business ideas, philosophies and tips in here. I highly recommend this audio book.
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- Kenny Marshall

the small business bible

great infomation and ideas well worth a listen especially if you're keen on brewing. if only the narrator could pronounce the word niche properly and not say nitch it would be even better!
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- Mr. T. J. Hall

Book Details

  • Release Date: 10-10-2012
  • Publisher: Audible Studios