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The title BRIEF is also an acronym for the approach:
To be brief, it requires a lot of work to have a thorough understanding of the subject. This may include writing outlines and creating mind maps. You also need to refine the summary of your topic - what would be the headline and narrative? Don't give a bunch of facts. "Plan and practice" is the advice given over and over so you can deliver stories that are to the point, observe your audience reactions, and adjust your message to what they want.
The book covered different situations where communication occurs, such as manager/direct report, buyer/seller, customer/retailer, and interviewer/candidate. But not all those situations and examples are about being precise and brief. If a retailer isn't listening to its customers, that's a bad business practice (not a communication problem). The point is to be actively listening to your audience to respond appropriately. Unfortunately, the author doesn't always use good examples to illustrate his points.
9 of 10 people found this review helpful
I consider myself a finisher however, I could not finish this audiobook. The unnecessary anecdotes were overly annoying (like refund worthy annoying). I would purchase the paperback book to bypass the anecdotes but, I don’t want to invest anymore money into Brief.
2 of 2 people found this review helpful