Bringing Your Product to Market

  • by Entrepreneur Magazine
  • Narrated by Michael Drew Shaw
  • 5 hrs and 17 mins
  • Abridged Audiobook

Publisher's Summary

Have a great idea? Don't wait until someone else has the same idea: turn your invention into a moneymaking business! This guide will tell you how to turn your ideas and products into moneymaking ventures. It demystifies the process of bringing a product to market while explaining how to avoid the pitfalls that sink many would-be inventors. You'll get the inside scoop on everything you need to know, including:
How to sell your product in nine different markets, as well as answers to commonly asked questions.

Proven tips and advice for evaluating and protecting your idea, developing a prototype for market testing, obtaining funding, setting prices, and promoting and marketing your products for maximum sales.

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Customer Reviews

Most Helpful

Not for UK

Very good information to start a business and bringing our product into market.
'BUT' this book is mainly focused on United States Market.
The selling culture in UK is a little bit different (I think). If you want to be an entrepreneur in US 4 star plus.
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- Madhu

Bringing your product to market

About 3 hours of this is quite good.. 1 hour is about setting up the business side and another hour on IT which is a bit dated and irrelevant I feel otherwise worth buying.
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- Graham

Book Details

  • Release Date: 16-11-2006
  • Publisher: Entrepreneur Media, Inc.