Building a StoryBrand

  • by Donald Miller
  • Narrated by Donald Miller
  • 4 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Customer Reviews

Most Helpful

A novel approach, but....

It is hard to overlook the authors relentless attempts to sell his system throughout the book.

I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.

If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.
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- Howard Golding

One of the best marketing books you can read

I have read most decent marketing books, and have even written chapters and articles myself as well as having done many talks and building a multi-million company. This is genuinely one of the best most practical books you can get. I have already bought multiple copies for my team.
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- MR

Book Details

  • Release Date: 10-10-2017
  • Publisher: HarperCollins Leadership