• Built for Growth

  • How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win
  • By: Chris Kuenne, John Danner
  • Narrated by: John Danner
  • Length: 6 hrs and 42 mins
  • Unabridged Audiobook
  • Release date: 19-09-17
  • Language: English
  • Publisher: Audible Studios
  • 5 out of 5 stars 5.0 (1 rating)


A Wall Street Journal best seller
Are you a driver, an explorer, a crusader, or a captain?
Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur - the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.
Built for Growth decodes the interplay between builder personality and new business success. Using a patented analytic methodology, authors Chris Kuenne and John Danner discovered four distinct types of highly successful entrepreneurial personalities - the driver, the explorer, the crusader, and the captain. Each is motivated, makes decisions, manages, and leads their businesses differently.
Kuenne and Danner blend pioneering research and exclusive personal interviews to illustrate how each type handles the five dynamic challenges in building a business of lasting value: converting ideas into products, galvanizing individual talent for collaborative impact, transforming buyers into partners, aligning financial and other supporters, and scaling the business.
With assessments and tools, including a brief Builder Personality quiz and in-depth profiles of each builder type, Built for Growth is the ultimate guide for how to play to your strengths, complement and compensate for your gaps, and build a successful business - from start-up to scale-up. Its vivid stories and practical advice show how you can unlock the potential of your builder personality to shape your business, your team, and your ability to win in the marketplace.
Please visit http://www.builtforgrowth.com/. to learn more and access the Builder Personality Discovery tool.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2017 Harvard Business Publishing Corporation (P)2017 Audible, Inc.
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Most Helpful
5 out of 5 stars
By Johnathon on 25-02-18

Love this book!

I’m definitely recommending this gem to friends and colleagues. I really love how John and Chris distilled years of wisdom into an easy to understand book. Their examples provide parallels we can all draw upon and learn. How they describe the dynamics between the four types, very insightful.

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