Built to Sell

  • by John Warrillow
  • Narrated by Erik Synnestvedt
  • 4 hrs and 24 mins
  • Unabridged Audiobook

Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

Teachable: focus on products and services that you can teach employees to deliver.
Valuable: avoid price wars by specializing in doing one thing better than anyone else.
Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.


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Customer Reviews

Most Helpful


Simple story well written and well told. Very inspirational and it has been a catalyst for a lot of change within my business. Thoroughly recommend this to anyone who is looking to scale or sell their business.
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- Robin Waite

Expert advice for building a scalable business

Would you recommend this audiobook to a friend? If so, why?

If you're looking to develop a scalable business and an asset you can sell, this is THE book that you need to read.

What did you like best about this story?

It shares practical advice to help develop systems that design business owners out of the day-to-day operations of their business and ensure consistency when dealing with customers. Applying this to my business, has paid for the book a thousand times over.

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- Steve

Book Details

  • Release Date: 12-05-2011
  • Publisher: Gildan Media, LLC