Built to Sell

  • by John Warrillow
  • Narrated by Erik Synnestvedt
  • 4 hrs and 24 mins
  • Unabridged Audiobook

Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

Teachable: focus on products and services that you can teach employees to deliver.
Valuable: avoid price wars by specializing in doing one thing better than anyone else.
Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.


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Customer Reviews

Most Helpful


Simple story well written and well told. Very inspirational and it has been a catalyst for a lot of change within my business. Thoroughly recommend this to anyone who is looking to scale or sell their business.
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- Robin Waite

Excellent content let down by terrible narration

I very nearly stopped listening to this book within the first 20 minutes. The narrator has an awkward tone to his voice with a very odd twang to the end of every sentence. How the guy is a professional narrator I do not know. However, the content of the book is great and after sticking with it I came away with a few gems that I will apply to my own business.
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- Alex M

Book Details

  • Release Date: 12-05-2011
  • Publisher: Gildan Media, LLC