Business Storytelling Guide

  • by Luis Cubero
  • Narrated by Luis Cubero
  • 2 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

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Customer Reviews

Most Helpful

At last!

What did you like most about Business Storytelling Guide?

At last someone who translates story telling into business speak. Luis expertly helps me understand what I need to do to convert my business presentations into real, authentic story.


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- Martin Wells

Book Details

  • Release Date: 30-12-2015
  • Publisher: Intracon North America