• Ca$hvertising

  • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
  • By: Drew Eric Whitman
  • Narrated by: Johnny Heller
  • Length: 6 hrs and 17 mins
  • Unabridged Audiobook
  • Release date: 12-05-17
  • Language: English
  • Publisher: Vibrance Press
  • 4.5 out of 5 stars 4.7 (15 ratings)

Summary

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.
In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:



How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
How to install persuasive images in people's brains - learn how to direct how people think about your products and services
Why people really buy your product or service - sorry, but it's not what you think
How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
Long vs. short copy: Which is really best for response? Don't believe the lies!
How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
How to turn ordinary words into copy that motivates, influences, persuades
How to cause people to mentally demonstrate your products...before they buy
How emotional words melt sales resistance like a red-hot knife through butter
And much more

©2009 Drew Eric Whitman (P)2017 Vibrance Press
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Customer Reviews

Most Helpful
5 out of 5 stars
By Ahmad on 24-07-17

Be Careful with This Book. Extremely Powerful.

Holy shit.

This book literally covers everything. From psychology to copy, to color to font and more.

As a copywriter & marketing consultant -- this book is the equivalent of 10 or so other books -- all put together in one -- and will be on my desk for regular reading and re-reading.

I'm also grateful they chose such a great narrator. One of the best.

Listen to it. Then listen to it again. Then read it. Then read it again. Repeat. You'll make a lot of money if you follow what it says.

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5 of 5 people found this review helpful

5 out of 5 stars
By Ian S. on 17-12-17

Excellent info, audiobook isn't optimal form

I purchased the physical book first, and as I didn't have enough time to read it, I backed up with the audio book. Excellent information and specific tactics, very approachable, I've sent copies to my teammates.

Thanks Drew!

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4 of 4 people found this review helpful

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