• Career Warfare

  • 10 Rules for Building Your Successful Brand on the Business Battlefield
  • By: David F. D'Alessandro
  • Narrated by: Grover Gardner
  • Length: 4 hrs and 26 mins
  • Unabridged Audiobook
  • Release date: 27-02-06
  • Language: English
  • Publisher: McGraw-Hill Education
  • 5 out of 5 stars 4.8 (8 ratings)


In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the listener's, and provides valuable lessons in the etiquette of reputation building.
©2004 David F. D'Alessandro (P)2004 AMI
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Critic reviews

"A refreshing message...from someone who has fought many corporate wars." ( The New York Times)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Lisette on 22-11-12


I am just getting my head back into the professional workplace after child-rearing and this was perfect to listen to. Practical and told in a meaningful way by sharing war stories from his career..

I absolutely recommend it to anyone. Perhaps even more relevant to those who are plodding along in their careers and have hit an impass on progressing.

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5 out of 5 stars
By Amazon Customer on 07-12-06

Well written, humourous and sound advice

I am listening to this book at the moment and fully recommend it to anyone interested in improving their career outcomes. The book clearly articulates the hidden opportunities and threats that pass by during a normal day in the corporate environment and how to understand how they can seriously unpick your otherwise excellent performance and frustrate progression at work. To cap it all the book is extremely well written with a quirky sense of humour that gets me too and from work with a smile on my face - buy it!

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Customer Reviews

Most Helpful
4 out of 5 stars
By Alexander on 05-03-08

A must read!

Career Warfare reaffirmed the things that I have seen and experienced in corporate life over my 15 years leading up to a senior management level. If you’ve been lucky enough to work for some someone like D.F. D’Alessandro you will have many, many ‘ah ha!’ moments while listening to this book. In my personal experience, working as a Director at a top-tier F.I, I can truly say that he is dead-on in regard to how decisions are made at the tops levels. This book can trigger a paradigm change for you. You will likely see yourself in a new light as a ‘product’ that you and you alone must market every day in order to build your own personal brand. At every turn you are faced with opportunities to enhance or destroy your personal brand and it is your personal brand that your bosses think about when you get (or don’t get) that promotion, bonus or raise. I have seen it with my own eyes, it really happens the way D.F. D’Alessandro describes it. From the moment you wake up with how you dress to how you treat the guy at the coffee shop, and with every interaction form the security guard and receptionist, to your staff, to your CEO, your clients, etc. you need to be conscious of how you are marketing and building your personal brand. The narration by G.Gardner was excellent and I gave this book 4 instead of 5 stars only because I was left wanting more from D.F. D’Alessandro.

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1 of 1 people found this review helpful

4 out of 5 stars
By Scott Hirni on 17-11-16

Good story but weak reading

I enjoyed the content but I found the reading to be painful at times. I did not care for the inflections in his voice.

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