Changing the Channel

  • by Michael Masterson, Mary Ellen Tribby
  • Narrated by Walter Dixon
  • 7 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels - especially the Internet - will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

More

What the Critics Say

"...you'll discover dozens of simple actions you can take to grow your business beyond what you thought possible." (Howie Jacobson, PhD, author of AdWords For Dummies)

More

See More Like This

Customer Reviews

No customer reviews available

Book Details

  • Release Date: 09-12-2008
  • Publisher: Gildan Media, LLC