Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't.Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned, from your parents, from your friends, and from people like author Michael Levine, who has made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business without really trying? By charming your way to the top.More
"[Michael Levine is] one of Hollywood's brightest and most respected executives." (USA Today)
"Michael passes on wisdom beyond his years." (Kathy Lee Gifford)
"Those of us in politics need all the wisdom we can get, and Michael Levine has plenty of it." (Senator Bob Dole)
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