Turn East-West Relations into Win-Win Situations
China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.
A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.
China Now includes:
The best regions to do business
Nonverbal cues and culture-based signals
Important travel, meeting, and personnel tips
Laws and regulations on customs, foreign trade, and investment
Protecting your intellectual property rights
Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations - and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.
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Very interesting if you persist with it
This book does a great job of conveying the information it needs to. It is average for the books I listen to, but that average represents a high quality because I am very selective.
This book gave great cultural insight into China, covering things from a number of important angles, helped build understanding, and culminating in a very positive message. It takes a very detailed and analytical approach.
The narration was overall monotonous, and for this reason it was hard to get through it. It wasn't helped that often the writing was often laboured also.
This is honestly quite dry, but once you get past that, it is full of important insights. Sometimes a detailed approach is important, but the writing style and delivery could have been better to draw you.
- Chris Graham