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If this book wasn’t for you, who do you think might enjoy it more?
Purchased this on the back of it winning the Top Sales & Marketing Awards 2013. Personally I've listened to and read dozens of Sales focused books and there are a few really awful ones out there, this book isn't the worst but it's very basic and didn't really bring anything new. Even the original ideas (on the face of it) are just poor rehash's of long standing ideas.
What will your next listen be?
"People Buy You" I think.
How could the performance have been better?
I found myself tuning out and day dreaming very often, not sure if it was the content or the narrator. Personally I found the narrator very whinning and not overly convincing.
What reaction did this book spark in you? Anger, sadness, disappointment?
Any additional comments?
For someone seeking a process to follow for business sales I recommend New Sales Simplified, or Smart Selling on the Phone or Online. Both provide excellent examples and bring fresh new ideas. Sadly this one doesn't.