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Would you recommend this audiobook to a friend? If so, why?
Yes. Business has already changed and everyone needs to understand how and why that happened. The future looks bleak for the companies that can't become 'digital first', just as it does for the employees. This book walks you through what has changed, how it changed, how we are all part of it, and what the future looks like.
Who was your favorite character and why?
What about Mitch Joel’s performance did you like?
Mitch has some wonderfully entertaining stories and some fantastic ideas.
Was there a moment in the book that particularly moved you?
When the idea was put forward we are on the brink of a change like that of the industrial revolution.
Any additional comments?
I think this book is a must read, not just for people in business but for everyone.
1 of 1 people found this review helpful
Thought provoking content delivered in an engaging way. Packed with ideas and perspectives. Mitch's narration is a little fast as there is a lot to unpack and I had to pause and rewind frequently to get everything out of the audio. I'll be listening to the book again!
Any additional comments?
This book addresses an important question. My wife and I are both in industries that are being disrupted, so we listened to it together on a road trip and had hoped to get some ideas of how we might address the disruptions. However, we found the book very shallow. The book seemed like a stream of cliches (like pealing the onion, leaning into it, etc.) and extremely poor metaphors (like purgatory and having sex with your data). Take away these weak literary devices and you are left with a bunch of shallow statements - nothing novel.
The author spends a lot of time talking about being connected. My recommendation would be that he disconnect for a while and think deeply about the content. It sounds like he has access to a lot of insightful people, but he needs to synthesize some novel thoughts of his own.
3 of 3 people found this review helpful
I've always agreed that the future is a connected one, and this guy has convinced me even more. He's given me even more reason to continue down the path I'm on in terms of online marketing.
He needs a bit of coaching on the narration. He has a habit of going down in pitch consistently on the end of sentences, even though it might not be appropriate for the thought. I usually love when books are narrated by the author because I can catch the author's excitement for the subject. On this one, however, I think he's trying too hard to be good on the narration by leaving out his speaking style. I wouldn't mind a little bit more of speaking and less reading.
That said, I think it's a great book, especially for anyone who doubts even a little bit that the internet is here to stay. Great for company owners and managers who are resisting getting more involved in new media.
2 of 2 people found this review helpful