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This is due to the fact that there are multiple different definitions of the concept that are often used by different types of people with different goals in mind. Broadly, it can be described as the process through which data is transformed, modeled, inspected and cleaned by a business with the ultimate goal of using it to
inform the decision-making process.
This book is a good overview of data and analytics. It provides enough information to provide understanding of analytics and big data. Going through the exercises helps more, but even reading will set you up for more detailed books/lessons..It gives a relatively clear direction and learning path how to become a data analyst and what to learn . Thanks to the author.
I am running a small business on my own and have to say that analyzing data is super important. I overlooked that aspect in my early career and had a lot catching up to do. From taxes to market research data analytics is very important. Understand data and interpreting it is important to your business and this book explain that in an easy to understand manner. This is a great book. Highly recommended!
Each topic can be expanded into a much more deep communication. I think it's a good starting point if you're a new-comer to data analysis.