Different

  • by Youngme Moon
  • Narrated by Bernadette Dunne
  • 6 hrs and 49 mins
  • Unabridged Audiobook

Publisher's Summary

Why trying to be the best competing like crazy makes you mediocre.
Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's Surely You're Joking, Mr. Feynman! is another.
Now comes Youngme Moons Different, a book for people who don't read business books. Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of competing like crazy. Youngme Moons message is simply Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It's even smaller than you think.
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras.

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Customer Reviews

Most Helpful

great book with great insights

I'm constantly looking for these business psychology books. I find psychology fascinating but it's good to see examples of how it's been used in business. there are no shortages of examples in this book. yes the companies named were going to be obvious. apple. Google. IKEA. but what's interesting is how theyve stuck to their values. some interesting ones that now make complete sense. Hollister. I don't mind the clothes but I hate the darkness and loudness. so they get me there. thank you for such a good book.
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- Matthew

Book Details

  • Release Date: 06-04-2010
  • Publisher: Random House Audio