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What could have made this a 4 or 5-star listening experience for you?
While there are a couple of key fundamental points that can apply to today's market, the majority of examples are extremely dated (e.g. failure of Walmart.com, and Walmart not having an online presence). Most of the examples and guidance provided in this book are extremely general, and Mr. Cohan refers to "the Internet" like its a foreign object from outer space.
What could Peter S. Cohan have done to make this a more enjoyable book for you?
Needs current, relevant content examples.
Would you be willing to try another one of Peter Cohan’s performances?
Simply put, No.
What reaction did this book spark in you? Anger, sadness, disappointment?
I was extremely disappointed with the content contained in this book, and only made it through Chapter 6 before I couldn't listen any longer. The narration is probably the poorest I have heard on an Audible book to date. While I enjoy informal, conversational tone, Mr. Cohan's repetitive use of "um and uh" became extremely aggravating, very quickly.
Any additional comments?
This book is outdated for anyone looking to get in to eCommerce in today's market.
1 of 1 people found this review helpful
This book is completely outdated and doesn't provide a strategy to create an e-commerce, the author just shares the stories from many years ago.