Here's how entrepreneurs find the next big thing - and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble?
Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge-fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled. Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies - they overturn entire industries. He offers 12 surprising and controversial rules for these radical entrepreneurs, such as:
Eat people: Get rid of worthless jobs to create more wealth for everybody
Create artificial scarcity for virtual goods
Trust markets to make better decisions than managers
Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity - or miss the boat?
"Mr. Kessler has written an entertaining business book, in which it is more than possible to learn something. That is a rare combination." (The New York Times)
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