The second edition of the international best seller, now revised and updated...
This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Interesting, but appallingly badly read.
An interesting perspective on marketing, or so it seemed. But I couldn't get beyond the first section (4 chapters), so I cannot say that for sure.
Worst: the narrator is abysmal. I've listened to quite a few audio books now, but never been prompted to write a review. And I'm sorry it's a negative one, but I felt I had to warn people.
1: He displays a shocking lack of understanding of what he is reading: "Equally innocent is a company in the UK...". The author doesn't mean that this company is just as innocent as others - the company is CALLED Innocent! As the narrator would know if he'd even read one chapter further on! So it should be "Equally, 'Innocent' is a company in the UK..."
2: He mangles many many pronunciations. Some are foreign (albeit common) phrases (such as laissez faire - not sure if that's an actual example, but it's the kind of thing) and others not - my jaw dropped at hearing him pronounce the island of Mauritius not as "Morishus" but as Maur-eet-e-us.
I can listen no more.
Maybe in print. Not as an audio book.
Reading the book through before performing it. Gaining some form of education.
Very hard to listen to.