Eating the Big Fish

  • by Adam Morgan
  • Narrated by A. T. Chandler
  • 12 hrs and 8 mins
  • Unabridged Audiobook

Publisher's Summary

The second edition of the international best seller, now revised and updated...
This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


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Customer Reviews

Most Helpful

Interesting, but appallingly badly read.

What did you like best about Eating the Big Fish? What did you like least?

An interesting perspective on marketing, or so it seemed. But I couldn't get beyond the first section (4 chapters), so I cannot say that for sure.

Worst: the narrator is abysmal. I've listened to quite a few audio books now, but never been prompted to write a review. And I'm sorry it's a negative one, but I felt I had to warn people.

1: He displays a shocking lack of understanding of what he is reading: "Equally innocent is a company in the UK...". The author doesn't mean that this company is just as innocent as others - the company is CALLED Innocent! As the narrator would know if he'd even read one chapter further on! So it should be "Equally, 'Innocent' is a company in the UK..."

2: He mangles many many pronunciations. Some are foreign (albeit common) phrases (such as laissez faire - not sure if that's an actual example, but it's the kind of thing) and others not - my jaw dropped at hearing him pronounce the island of Mauritius not as "Morishus" but as Maur-eet-e-us.

I can listen no more.

Would you recommend Eating the Big Fish to your friends? Why or why not?

Maybe in print. Not as an audio book.

How could the performance have been better?

Reading the book through before performing it. Gaining some form of education.

Could you see Eating the Big Fish being made into a movie or a TV series? Who would the stars be?


Any additional comments?


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- Andrew

Very hard to listen to.

Something about the delivery of this is like listening to a robot. Impossible to engage. Am going to read it instead.
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- Dbroadhurst

Book Details

  • Release Date: 06-08-2012
  • Publisher: Audible Studios