Effective Branding Begins with A Name...And Other Keys to Creating Brands People Love

  • by Brian D. Till, Dnna Heckler
  • Narrated by Jennifer Van Dyck
  • 0 hrs and 15 mins
  • Unabridged Audiobook

Publisher's Summary

This Element is an excerpt from The Truth About Creating Brands People Love by Brian D. Till and Donna Heckler, available in print and digital formats.
Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. "Close-Up", "Jiffy Lube", "Rain Dance", "The Medicine Shoppe", "Irish Spring", and "Puppy Chow": all are great names that reflect the essence of the product or service. Good branding starts with the name - the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions.


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Book Details

  • Release Date: 06-05-2010
  • Publisher: Audible Studios