• El Punto Clave [The Tipping Point]

  • By: Malcolm Gladwell
  • Narrated by: Rafael Monsalve
  • Length: 3 hrs and 31 mins
  • Abridged Audiobook
  • Release date: 09-01-08
  • Language: Spanish
  • Publisher: FonoLibro Inc. (Audiolibros - Audio Libros)
  • 3.5 out of 5 stars 3.3 (3 ratings)

Summary

FonoLibro se enorgullece en presentar el audiolibro del Best seller del New York Times El Punto Clave escrito por Malcolm Gladwell. ¿Por que en los años 90 disminuyo el crimen en Nueva York de manera drástica? ¿Como un autor desconocido termina en la lista de los libros más vendidos? ¿Qué hace un programa de Televisión como Plaza Sésamo ser tan exitoso en enseñar a niños a leer?
Este excelente audio libro escrito por Malcolm Gladwell explica porque grandes cambios en nuestra sociedad pasan repentinamente y sin previo aviso. Ideas, comportamientos y mensajes, Gladwell explica, se diseminan como una epidemia infecciosa. Como una persona enferma en una tienda es suficiente para comenzar una epidemia de gripe; el empuje ó comentarios de un selecto grupo de individuos pueden hacer un producto irresistible o comenzar una moda. Estas son epidemias sociales y en el momento que despegan y alcanzan la masa crítica es El Punto Clave.
Gladwell nos presenta las personalidades de diseminadores naturales de nuevas ideas y tendencias. ÿl analiza las tendencias de moda, los programas de televisión infantiles, entre otros para buscar como se empiezan y se mantienen latentes las epidemias sociales.
©2000 Malcolm Gladwell (P)2007 FonoLibro Inc.
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5 out of 5 stars
By Rubén Ojeda Hernández on 08-02-18

Great Ideas!

This book is full of interesting ideas for businesses, specially for entrepreneurs. It worths the reading!

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5 out of 5 stars
By Dorette Headley on 25-11-16

Very informative yet good read

I liked the relatedness of recent events to the subject matter.
This book should be read in high school and colleges.

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