Epic Content Marketing

  • by Joe Pulizzi
  • Narrated by Joe Pulizzi
  • 8 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.


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Customer Reviews

Most Helpful

Give us a downloadable PDF!!!

I really enjoyed this book but found it increasingly irritating that he would say "now in the book there's a great graph that explains this..."
Give us a freaking PDF to download and see all the visuals. Don't suggest we'd better buy the kindle or paper edition to get it.
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- Passion for Books

Really good listen

If you want to find out more about content marketing then this audible book is a must. Joe is easy to listen to and provides lots of insight into content marketing best practice.
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- Rob Faulkner

Book Details

  • Release Date: 20-12-2013
  • Publisher: Elephant Audiobooks