Everybody Writes

  • by Ann Handley
  • Narrated by Cynthia Barrett
  • 8 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

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Customer Reviews

Most Helpful

Great book but probably better to read the book

Great content, very helpful, but book peppered with verbal reading out of URLS and referring to visual examples that are on a separate file. got a bit awkward at times of someone reading out 'h t t p : / / w w w dot website name dot something forward slash something dot something forward slash something...'.
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- Andrew Tan

time for a 750 word review...

...I'll save that for something else. good read. picked up a lot of points. I'm very technical and was one of them people who did think writing was too descriptive for me. I only now think that is true for the English literature lessons I used to have in school. when I'm writing what's on my mind or what I want to write about I can write a lot and well. I like the tip about first draft. I do spend silly amounts of time getting caught up in best way to present. then forget what else I had to say!
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- Matthew

Book Details

  • Release Date: 16-12-2014
  • Publisher: Audible Studios