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Just one salesman’s (telemarketer or door-to-door salesman) personal advice on words to use to close the deal. Nothing to do with influencing and how to pitch ideas in general. The recommendations are not based on any validated research supported with evidence and representative of general population, helped with explanation as to why some approaches would or would not worked. Just things like: “say most people choose this product” or “ask would you be open minded about...”. In reality you could ask the same in several ways what matters more is probably your demeanour and language/vocabulary choice specific to the occasion/person rather than the exact wording. And this author seems to think that he figured out the exact magic formula for specific words and phrases that are going to work “for most people most of the time” rather than whatever else you are doing now, “which works for some people some of the time”... very quantifiable and proved by evidence!! And he only provides anecdotal evidence at best. Waste of time and money!!
3 of 3 people found this review helpful
Sales is a big wheel, or rather sales training is.
This book will save you time, money and effort to get real results quickly.
Most sales trainers have all manner of complicated systems and theories to teach you, when all you really need is some....
The real way to approach sales is to firstly offer value and integrity delivered with enthusiasm.
Try to talk and engage with customers as if you were talking to a friend and use the words in this book.
My final recommendation is to buy the audio version as well or on its own as Jones really does deliver the content in a professional but engaging way that he deserves credit for.
This is definitely a 5 star read.
Get it now, benefit tomorrow. It's as simple as that.
I'll be listening to this more than once, with a pen in hand to take notes in an intention to practice. Having been in sales in the past, I recognize the wisdom and skill that these phrases represent. Although I'm not in sales directly anymore, I do have the need to sell ideas and move people through decisions. The suggestions in this book are easy to follow and easy to put into practice.
12 of 12 people found this review helpful
I have studied sales influence persuasion and written thousands of different scripts for multiple different products and services his words choices and examples are spot-on I use all of them regularly subconscious some subconscious but I was thrilled to hear it all
19 of 20 people found this review helpful