Summary

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:



Which brand of frozen peas you pick in the case
Which city, neighborhood, and house you choose
Which profession and company you join
Where you go on vacation
Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 Sally Hogshead (P)2016 HarperCollins Publishers
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Customer Reviews

Most Helpful
3 out of 5 stars
By Thomas H. on 03-02-17

Can't hear her laughing about her own jokes...

No doubt an interesting and important text. But can't stand her chuckling about her own (not always intelligent) jokes. There is sth for professional actors reading texts...

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5 out of 5 stars
By threadbear on 25-01-17

fascinating listen

came to this book after I heard the author on a well known podcast and was intrigued by her message and approach to the subject of what fascinates -- the book did not disappoint - there is so much useful material in both the book and the accompanying PDFs.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Megan on 18-02-17

I rarely give a book 5-stars!!

This book helped me understand branding for my small business so much more and in a different way than I've ever heard it approached! The best part of the book I thought was the second half when she gave practical ways to use you "brand advantage". You MUST take the branding test (for free) online, it's so worth it!! Thanks Sally :)

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2 of 2 people found this review helpful

4 out of 5 stars
By Jesus on 15-09-17

Pretty good and useful

The book could be shorter, straight to the point could be better but still awesome.

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1 of 1 people found this review helpful

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