In every field, from chess to gymnastics, we can make bigger gains by reducing mistakes than by making winning moves. This is especially true in business. We study the greats, trying to extract valuable lessons, when avoiding a few key blunders would be more valuable.
Fortunately, advice on what not to do is universally applicable. The ways to fall down the mountain are shared by all climbers, no matter which path they've chosen.
This book is here to teach you how NOT to fall down the mountain.
How can you be an entrepreneur that beats the odds? How do you build a successful business that not only changes the world for the better, but creates generational wealth for you and your family? You simply need to avoid mistakes - and this book will show you how.
"This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start." (Tucker Max,
New York Times #1 best-selling author and entrepreneur)
"Lucas imparts the sound tactics of a seasoned veteran. Invest wisely in your company's most valuable asset: you." (Oliver Lade, entrepreneur)
"Packed with insight, witty humor and approaches to difficult situations. Lucas shares truths that have an audience beyond the entrepreneurs for which the book is intended. His experience shines through the book as he draws the reader in to explore a mindset of what it means to be a founder." (Brandon Dube, founder)
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Succinct advice for all potential startup founders