Focus on the Customer

  • by Brian Tracy
  • Narrated by Brian Tracy
  • 2 hrs and 19 mins
  • Speech

Publisher's Summary

In business, it's vital to focus on the customer. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way. Learn:

Why people really buy
What people really want
How to serve your customers better than anyone
How to get your product to your customer
How to sell to other people's customers
How to harness the power of branding
The purpose of a business

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.


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Customer Reviews

Most Helpful

A trip back to business in the 1950s

The Eat the Frog was a simple concept well presented but I found Brian's story old fashioned, patronising and really basic. It was like getting business advice from a pensioner who worked in the pre-computer age. Whilst not completely irrelevant, even at only 2 hours in length, I didn't get much out of those 2 hours apart from revisiting Marlow's hierarchy of needs. Much better books out there so don't waste your time on this one. In my opinion.
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- Huw Bowles

Book Details

  • Release Date: 21-07-2016
  • Publisher: Gildan Seminars