Free Marketing

  • by Jim Cockrum
  • Narrated by Sean Pratt
  • 9 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
Create a "squeeze page," the most powerful one-page website you'll ever build.
Create the 24 marketing videos you need to grow sales
Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
Develop efficient online marketing habits that generate leads and boost your SEO
Address smart phone trends with a strategic mobile marketing plan
Don't let your marketing budget limit you anymore
Free Marketing proves that the most powerful marketing strategies can also be the cheapest.


What the Critics Say

"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)


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Customer Reviews

Most Helpful

Interesting (ish)

I didn't like the Americanism of this book and the 'self help' 'you can do it too' style. However, I knew to expect these things when I downloaded the book - the cover says it all - and therefore I can't really criticise.

If you can get around the Americanism then the actual content is really very solid and there are some genuinely useful nuggets of information. I have found myself going back over favourite sections, taking notes and then trying to implement the advice.

Overall, while this was not an overly enjoyable listen I can't really find fault with the quality of the content.
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- Neil

Great if you want to me an email marketer!

The start of this book raises some good ideas. However it then seems to descend into only talking about building up lists of email addresses you can sell to. The author speaks about those 'landing pages' with 'register now for our mailing list' that seem to be in complete abundance on the web.

The book is also littered with plugs for his products, websites and mailing lists. In parts I really did feel that I'd spent money on a 9 hour advert for his goods!

If you're looking to try and compete in the crowded market selling PDFs and ebooks via a mailing list, then this is the book for you! If you're working in any other industry then the core of this book probably won't satisfy you.

The author makes several points in the book about monitoring the web for comments about his products, so I'm sure he'll spot this review. Sorry Jim, you seem like a decent guy but it just wasn't for me!
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- Mr

Book Details

  • Release Date: 10-11-2011
  • Publisher: Gildan Media, LLC