From Mind to Market

  • by Roger D. Blackwell
  • Narrated by Dennis McKee
  • 8 hrs and 0 mins
  • Unabridged Audiobook

Publisher's Summary

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

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What the Critics Say

"[The] guru of...how to do business in a global marketplace." (The New York Times)

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Book Details

  • Release Date: 01-11-2000
  • Publisher: Blackstone Audio, Inc.