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From Mind to Market
- Reinventing the Retail Supply Chain
- Narrated by: Dennis McKee
- Length: 7 hrs and 46 mins
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From Mind to Market
Narrated by:
Dennis McKee
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Summary
When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
©1997 by Roger D. Blackwell (P)1998 by Blackstone Audiobooks
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"[The] guru of...how to do business in a global marketplace." ( The New York Times)
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