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From Mind to Market
- by Roger D. Blackwell
- Narrated by Dennis McKee
- 8 hrs and 0 mins
- Unabridged Audiobook
Publisher's Summary
When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
MoreWhat the Critics Say
"[The] guru of...how to do business in a global marketplace." (The New York Times)
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Book Details
- Release Date: 01-11-2000
- Publisher: Blackstone Audio, Inc.