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The content of this book is great and has ignited quite a few ideas, but it is read way to fast. Like mega-speed-reading. This is not a story, but a book that is supposed to get your head started with ideas how to include gamification in your marketing. As said, the content is great and does just that, but because it is read to fast, you barely have time to gather your thoughts and it is quite hard to keep listening attentively. Otherwise, great book!
What made the experience of listening to Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests the most enjoyable?
I read posts from babyboomerswealthclub everyday and was looking for ways to monetize my hobbies as a baby Boomer. I find the ideas and suggestions in this book very innovative in how I now look at marketing my business. The book was easy to listen to and introduced fresh materials and new ways of thinking to stay in the game and craft new customer loyalty.