To generate greater profits, you must offer the highest quality of customer service to people after they have bought the product or service. The most important sale is not the first sale, it's the second sale.
To serve your customers better than your competitors
To satisfy the deep subconscious needs of your customers
The four key parts of effective marketing
The three considerations in differentiating your product or service from those of your competitors
How to attract the perfect customer
The seven rules of management
How to assemble a winning team
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