It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before.
Don't get discouraged. Get scrappy!
Shattering the myth that only big brands can do big things, Get Scrappy will help you:
Demystify digital marketing in a way that makes sense for your business
Do more with less
Build a strong brand with something to say
Find inspiration in unexpected places
Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
Integrate strategy and message across touchpoints for a unified brand experience - both online and off
Spark dialogue with your community of customers
Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.
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- Lenka Koppová