Summary

Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.
The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
©2010 Bob Burg, John David Mann (P)2010 Gildan Media Corp
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Customer Reviews

Most Helpful
4 out of 5 stars
By MR F BONANNO on 04-07-15

Give give give

Logical and reasonable explanations to give to others. This book really opened up my eyes to the law of good human nature for a better life

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4 of 4 people found this review helpful

3 out of 5 stars
By Anonymous User on 10-01-18

average

average book. did not learn anything practical. would not recommend to anyone that I know to purchase it.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Heather on 28-03-17

Highly Recommended!

This book elaborates on what is taught in The Go Giver. I only wish I had read this 3 years ago...amazingly helpful!

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1 of 1 people found this review helpful

5 out of 5 stars
By Christi on 14-12-16

sell more by not selling

I am so in love with this book. I am going to listen to it over and over until it sinks in.

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1 of 1 people found this review helpful

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