In this completely updated and revised edition, Go It Alone provides essential information for anyone who wants to get out of the rat race and work as a free agent or start their own business. From the ins and outs of writing a business plan to how to win customer loyalty, Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides exercises and a resource directory, all of which make great listening and inspiration.
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The best self employment guide by FAR!
I have read and listened to many books about self employment and in my opinion this is the best. It covers the way of life to make a success of employing yourself by covering all the skills your previous employer would deal with in the way of sales, marketing and achieving excellence. It also opened my eyes that time is precious to all of us and by employing yourself you will have control over this. So, if you want to learn how to sell your precious time for the best fee for your line of work - grab a copy of this: i highly recommend it.
I have also listened to Geoff's other books (self made me and resistance is useless) and whilst also excellent, i have to say Geoff reading this himself was the icing on the cake! I can really feel the humour in this book - and there is a lot of it! Its easy to listen to and very informative.
The importance of our time has really hit home. Geoff explains that its one balance we are all born with but never know when its going to run out as there are no statements.
I can recommend anyone contemplating becoming self employed (or who is already and wants to find and retain more customers) to purchase this. I actually bought the kindle version whilst on holiday a while ago and and because i spend a fair bit of time on the road when i saw the audible version had to have that too!
- Simon P.
A brilliant book if you're looking to work for you