Go for No!

  • by Richard Fenton, Andrea Waltz
  • Narrated by Richard Fenton
  • 1 hrs and 33 mins
  • Unabridged Audiobook

Publisher's Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.
Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

What it takes to outperform 92 percent of the world's salespeople
That failing and failure are two very different things
Why it's important to celebrate success and failure
How to get past failures quickly and move on
That the most empowering word in the world is not yes...it's NO!
Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!


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Customer Reviews

Most Helpful


What a wonderful book, I realised that I'm now the 10 year future me and the amount of no's I have had in the least 10 years is now why I am where I am today.
An amazing book to listen to, didn't feel like a drag, would diffently recommend, I'm going to continue going for no.
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- Baby.M3

A Simple and Powerful Message

I hesitated a great deal before buying this audiobook. Would it be worth it?

It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.

It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.

Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.

It was definitely worth the money.
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- Balgies

Book Details

  • Release Date: 09-07-2014
  • Publisher: Courage Crafters Inc.