Increase Traffic and Sales by Using Google AdWords - A Powerful Marketing Tool
Google's AdWords platform enables you to create pay-per-click advertisements that appear as "sponsored links" when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits.
So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do?
Take a couple of hours to read this book.
Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business.
Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
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Well worth a listen
As a new business owner with little understanding of this area I found the book a quick and simple way to get to grips with the basics. I've now moved on to more detailed books but as a place start with enough in it to get some quick wins by generating some enquiries this was really useful.
I spend an hour and a half a day driving to and from work so always try to fill up my time by learning new things. Some audiobooks just don't stick, whether it's the narrator, the subject matter or whatever, if I find I have to concentrate too hard to remember stuff it gets binned (for obvious reasons!) This book was great and even having read it around a month ago I can still remember the pertinent points.