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If you have never used social media before, then maybe this is a useful book, but in 10 chapters I found one minutely useful tip (which is why it's not a 1 star review) maybe I wasn't the audience, but the idea that this is a social media book for business is in some ways misleading. It's only audience, I feel, are those who do not use any social media at all & are considering using it for business.
Not only that but it's the same, very basic, points over and over.
I also find it interesting that at one point the author quotes Gary Vee, who not only advocates the use of Facebook ads, but is someone who claims Google+ is dead. yet this book makes out like it is the best option out there for most purposes. That could be down to the book being published in 2014, which, if I'd noticed that, I wouldn't have bought it - social media information goes out of date too quickly. I bought it as it says produced in 2015, but that refers only to the audio book.
In short, not worth the cost & way too basic.
I love the fresh angle. it makes sense and is much easier to deal with than a strict marketing approach riddled with numbers and a strong focus on analytics. Jays approach is about the human component. once you get to chapter 8, things get a bit repetitive. I'm sure it works fine in a print book, but when you listen straight through in one or two sittings, it's a bit much.
4 of 4 people found this review helpful
Notwithstanding the information being based on. 2013 I found this a useful guide on how to think about each platform. I think the concepts still hold true in 2016. Definitely worth reading if you are trying to understand what's out there on a like-for-like basis on the ever changing world of social media
2 of 3 people found this review helpful