Green Giants

  • by E. Freya Williams
  • Narrated by Kelly Bourquin
  • 7 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.
Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.


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Customer Reviews

Most Helpful

Interesting but narration makes hard to listen to

The content was interesting, possibly a little too focused on Unilever but interesting to learn about big corporations take on green.

Narration tempo was really off-putting for me, I could only take 30mins at a time. Narration was fast with pauses in places you wouldn't expect so quite disorientating.
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- Ash Bladon

Book Details

  • Release Date: 24-07-2015
  • Publisher: Gildan Media, LLC