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A mishmash of ideas from other books, with little structure or originality.
The author is inconsistent in his ideas ("Get out a minimum viable product" but also "Don't do marketing until it's perfect") and seems to think that a series of stories from a rather limited pool of companies (Dropbox, AirBnB) are enough to make a compelling business strategy. They aren't, and this book was lacking in the analysis required to be anything more than a collection of anecdotes.
Eric Reiss's "The Lean Startup" covers very similar ground but is much more rigorous.
5 of 5 people found this review helpful
If you could sum up Growth Hacker Marketing in three words, what would they be?
Concise, Interesting, Slick
What was one of the most memorable moments of Growth Hacker Marketing?
A more general point that stood out for me throughout the entire book was just how wrong some marketers (including Ryan) had been approaching their daily trade!
What about Ryan Holiday’s performance did you like?
Very easy to listen to and has a very engaging voice - it's a few hours well spent!
Did you have an emotional reaction to this book? Did it make you laugh or cry?
For a business book, I laughed quite a bit!
Any additional comments?
A nice, quick summary of growth hacking. It gave me a taste and I immediately wanted more!
1 of 1 people found this review helpful
Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.
14 of 14 people found this review helpful
This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.
12 of 12 people found this review helpful