Guerilla Marketing Weapons

  • by Jay Conrad Levinson
  • Narrated by Barrett Whitener
  • 6 hrs and 35 mins
  • Unabridged Audiobook

Publisher's Summary

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.

More

What the Critics Say

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)

More

See More Like This

Customer Reviews

Most Helpful

Great emphasis on the "weapons"

Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!
Read full review

- Gavin

Data is more abstract

Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?

I might try another book ..


Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?

For some on who don't know anything about marketing.


Any additional comments?

I expected more detailed information on topic...

Read full review

- Kolari

Book Details

  • Release Date: 16-11-2006
  • Publisher: Blackstone Audio, Inc.