Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.
©1990 Jay Conrad Levinson (P)1996 Blackstone Audio Inc.
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Critic reviews

"This very practical guide should be consulted by both practitioners and students of business." ( Library Journal)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Gavin on 16-10-09

Great emphasis on the "weapons"

Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!

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2 of 3 people found this review helpful

3 out of 5 stars
By Kolari on 25-05-14

Data is more abstract

Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?

I might try another book ..

Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?

For some on who don't know anything about marketing.

Any additional comments?

I expected more detailed information on topic...

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Customer Reviews

Most Helpful
3 out of 5 stars
By Mike MacDonald on 22-04-07

Good info narrated horribly

I have one lonely complaint about this audiobook, that being the narration. The usually great narrator Barrett Whitener, uses horribly stiff pronunciation on almost every word. One example is the word "marketing", as the Mr. Whitener insists on pronouncing it as "mark-kit-TING" unnecessarily. I am far from picky about audiobook narrators, but in this case I believe it takes away from the otherwise valuable content.

Do yourself a favor and listen to the sample before purchasing this item. You may choose to buy the book in place of this audio version.

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16 of 17 people found this review helpful

1 out of 5 stars
By Anonymous User on 03-03-11


This is the first audiobook that I have not completed. The material is very, very dated. I should have checked the published date. In 2011 I would not recommend this book

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4 of 4 people found this review helpful

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