Guerrilla Marketing

  • by Jay Conrad Levinson
  • Narrated by David Hilder
  • 11 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. His philosophy helped launch a whole new way of thinking about marketing. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers in the '90s care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the 21st century. Levinson is the author of 8 volumes in the Guerrilla Marketing series, the most popular marketing philosophy of our time.

More

See More Like This

Customer Reviews

No customer reviews available

Book Details

  • Release Date: 16-12-1999
  • Publisher: Blackstone Audio, Inc.