Harvard Business Review, December 2010

  • by Harvard Business Review
  • Narrated by Todd Mundt
  • 1 hrs and 22 mins
  • Periodical

Publisher's Summary

In this issue:
IDEA WATCH
"Why You Aren't Buying Venezuelan Chocolate" by Rohit Deshpande.
FEATURE ARTICLES
"Branding in the Digital Age: You're Spending Your Money in All the Wrong Places" by David C. Edelman.
"Robert S. McNamara and the Evolution of Modern Management" by Phil Rosenzweig.
"China vs the World – Whose Technology Is It?" by Thomas M. Hout and Pankaj Ghemawat.

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Book Details

  • Release Date: 01-12-2010
  • Publisher: Harvard Business School