• Harvard Business Review, December 2010

  • By: Harvard Business Review
  • Narrated by: Todd Mundt
  • Length: 1 hr and 22 mins
  • Periodical
  • Release date: 01-12-10
  • Language: English
  • Publisher: Harvard Business School
  • 5 out of 5 stars 5.0 (1 rating)

Summary

In this issue:
IDEA WATCH
"Why You Aren't Buying Venezuelan Chocolate" by Rohit Deshpande.
FEATURE ARTICLES
"Branding in the Digital Age: You're Spending Your Money in All the Wrong Places" by David C. Edelman.
"Robert S. McNamara and the Evolution of Modern Management" by Phil Rosenzweig.
"China vs the World – Whose Technology Is It?" by Thomas M. Hout and Pankaj Ghemawat.
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©2010 by the President and Fellows of Harvard College, All Rights Reserved; (P)2010 Audible Inc.
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Customer Reviews

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1 out of 5 stars
By Matt on 30-12-10

Not the full issue..

This is only selected articles. You don't get all content. I am asking for a refund.

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