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Incredibly insightful and practical, Herd draws one's focus to the principles at play in group behaviour. From educators to marketers this book is an investment in common sense and canny thinking. It drives home the point that groups of people look for authenticity and want to belong. The modern trend of marketing on superficial values has disillusioned these groups and they are now less trusting of the "message" (skeptics) and are more inclined to follow the herd- rightly or wrongly. Mark Earls has done a terrific job of putting these issues in perspective.
3 of 3 people found this review helpful
I really can’t say how much of a difference this book has made to my thinking. It makes sense of a bunch of vague hunches I’ve had for years, (based on mark’s previous book “welcome to the Creative age”) but is both practical and entertaining (minor gripes about the American Traders’s pronunciations aside: Slough is SLUW, not SLOF ;) the best, most useful book about advertising/social/strategic thinking I’ve read in years. Gamble a credit. It’s worth every penny.