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  • Hooked: How to Build Habit-Forming Products

  • By: Nir Eyal, Ryan Hoover
  • Narrated by: Nir Eyal
  • Length: 4 hrs and 40 mins
  • 4.4 out of 5 stars (762 ratings)
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Hooked: How to Build Habit-Forming Products cover art

Hooked: How to Build Habit-Forming Products

By: Nir Eyal, Ryan Hoover
Narrated by: Nir Eyal
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Summary

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  • New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

What listeners say about Hooked: How to Build Habit-Forming Products

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  • Overall
    4 out of 5 stars
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    1 out of 5 stars
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    4 out of 5 stars

Can't listen to narrator

Narrator makes the unbearable with his almost AI voice. Better to get the printed version.

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22 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
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    3 out of 5 stars

Probably good book killed by the reading

What did you like best about Hooked: How to Build Habit-Forming Products? What did you like least?

The reading. It was like someone fed the text to a text-to-speech programme. It made it impossible to actually listen to the content.

Who might you have cast as narrator instead of Dave Wright?

Practically anyone else.

Any additional comments?

I have to get it in printed/digital format so I can actually get what the book is about.

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16 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    3 out of 5 stars

Terrible Terrible Terrible Narration

If this book wasn’t for you, who do you think might enjoy it more?

I can't get into it because of the narration.

Has Hooked: How to Build Habit-Forming Products put you off other books in this genre?

No

Would you be willing to try another one of Dave Wright’s performances?

Definitely not. He reads with no understanding of the subject matter. It is impossible to follow and a robot would be better.

You didn’t love this book--but did it have any redeeming qualities?

I am sure the subject matter is good but I can't get into it.

Any additional comments?

Quality narration is the obvious key to audiobooks

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9 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
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    2 out of 5 stars

Don't buy

This book sounds like it's read by a computer voice. It's hard to say if it's just a really bad reader or if it's just a scam and actually read by a computer voice.

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8 people found this helpful

  • Overall
    3 out of 5 stars
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    1 out of 5 stars
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    4 out of 5 stars

Interesting book, boring reader.

This was a really hard book to complete because the reader might as well have been reading entries in the phone book. There was no hint that he understood anything he was reading and so it was all delivered in a flat monotone.

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8 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Horrible narration.

I'm an hour in and I have to give up. The reader sounds so robotic that no information is sinking in. It's all melding into one.

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7 people found this helpful

  • Overall
    3 out of 5 stars
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    1 out of 5 stars
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    3 out of 5 stars

Really poor narration

Read this book and tried to give it a second "reading" via Audible. However the narrator is so bad I couldn't get through the first few chapters.

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3 people found this helpful

  • Overall
    5 out of 5 stars

Eye opener

This book was ahead of its time. Breaks down the processes the digital world uses. Came here after reading indistractable

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Very informative

I liked the way the information is broken down and how you’re taken through each stage of the hooked Model. I’ll definitely be listening to it again as it has some very useful information if you’re a UX designer wanting to understand the aspects of habit forming within products/applications.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

amazing!!!

I love this book, straight to the point with the facts and answers, I'm training to become a product markeer and I feel like I found the book for me.

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1 person found this helpful