Hooked: How to Build Habit-Forming Products

  • by Nir Eyal
  • Narrated by Dave Wright
  • 4 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Customer Reviews

Most Helpful

Can't listen to narrator

Narrator makes the unbearable with his almost AI voice. Better to get the printed version.
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- Observer "saffadkhan"

Probably good book killed by the reading

What did you like best about Hooked: How to Build Habit-Forming Products? What did you like least?

The reading. It was like someone fed the text to a text-to-speech programme. It made it impossible to actually listen to the content.


Who might you have cast as narrator instead of Dave Wright?

Practically anyone else.


Any additional comments?

I have to get it in printed/digital format so I can actually get what the book is about.

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- Roland Hesz

Book Details

  • Release Date: 23-01-2014
  • Publisher: Nir Eyal