How Brands Grow

  • by Byron Sharp
  • Narrated by Daniel May
  • 6 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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Customer Reviews

Most Helpful

Good book very poor narration

Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.
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- Director

More for established corporates, terrible reading

Maybe it's the robotic reader but man this book is hard work. Not suitable for audiobook with so many references to diagrams etc. I don't even think the content is useful in 2016.
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- stryder

Book Details

  • Release Date: 04-02-2014
  • Publisher: Audible Studios