• How Brands Grow

  • What Marketers Don't Know
  • By: Byron Sharp
  • Narrated by: Daniel May
  • Length: 6 hrs and 34 mins
  • Unabridged Audiobook
  • Release date: 04-02-14
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars 4.3 (56 ratings)

Summary

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
©2010 Byron Sharp (P)2014 Audible Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By stryder on 25-07-16

More for established corporates, terrible reading

Maybe it's the robotic reader but man this book is hard work. Not suitable for audiobook with so many references to diagrams etc. I don't even think the content is useful in 2016.

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2 of 2 people found this review helpful

3 out of 5 stars
By Unretired on 23-12-15

Good book very poor narration

Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By jamie t reilly on 07-08-17

Poorly conceived, badly written, and boringly delivered

A snake oil sales pitch delivered by the driest narration you can imagine. Filled with sweeping generalizations about "science" supported by "data" but never challenging, questioning its own assertions or looking at the multiple marketplace examples that contradict the assertions made. A great book to convince accountants they can be great marketers written by someone lacking any instinct or basic logic.

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1 of 1 people found this review helpful

3 out of 5 stars
By Nami87 on 03-05-16

Performance was Robotic

the performance kind of ruined this book for me. There Re a lot of interesting insights but I couldn't grasp them because I was being put to sleep by the reader.

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1 of 1 people found this review helpful

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